A fighter skipping a weighted rope at night in a small welding shop, seen from behind, lit by one work lamp.

BUILD
THE
ENGINE.

Fight-sport conditioning equipment, made and tested in a working fabrication shop. Brand kit v2.

01

The idea

Why the name holds
A flat steel bar clamped in a bench vise and bent cold to ninety degrees; the mill scale has cracked off at the bend.
Fig. 01 — 8 mm flat bar, bent coldThe bend is the brand
Metal gets harder where it bends.

Cold working is what a fabricator does to steel below its recrystallisation point. Bend the bar and the metal at the bend comes back harder than the stock it came from. Every welder knows it.

It is the founder's trade and the brand's whole argument in one shop-floor fact. It is also a statement about steel, not about a body, so the idea of getting durable through work arrives without a single health claim.

One bar of flat stock. Two bends. The worked bend is the only gold in the mark.

02

Five names

Select a row
03

Logo

Wordmark + mark, vector
Two colour on black · one colour · on bone · black on goldSVG files in assets/logo
16 76 R 28r 12

The mark is drawn as filled shapes, not strokes, so a digitiser or a laser can take it without redrawing. The wordmark is Bebas Neue converted to outlines with one change: the L is rebuilt as bent stock, with the same concentric bend as the mark.

Bar
16 units of a 100-unit box. Outer bend radius 28, inner 12.
Segments
Three, split by 2-unit gaps. The gaps give embroidery a clean colour change.
Clear space
One bar width on every side.
Minimum
22 mm embroidered, 10 mm printed or engraved, 16 px on screen.
Threads
Two. Bone and metallic gold. The one-colour version drops the gaps.
The Coldwork mark embroidered in bone satin stitch with a gold thread bend on black twill.
Embroidery, 35 mm
The mark laser-engraved into the brass end of a knurled rope handle, held in a scarred hand.
Laser, 12 mm, one tone
A matte black mailer box with the mark printed on the lid, on a steel welding table.
Mailer, two-colour print
04

Palette

Dark industrial
A weighted jump rope with black knurled handles and brass collars coiled on a scarred steel welding table.
The gold is brass under a work lampLot 001
Proportion on any surface
Black 68Surfaces 18Bone 10Gold 3Warning 1
BlackPage base, photography ground
--black #000000
Surface 1Cards, product panels
--surface-1 #0B0B0C
Surface 2Hover, inputs
--surface-2 #141416
Surface 3Selected, raised
--surface-3 #1D1E20
BoneText, the mark
--bone #EDEDE8
SteelSecondary text, rules
--steel #8A8A85
GoldThe bend, one call to action
--gold #C8A84B
Gold deepGold on light grounds
--gold-deep #8E7530
WarningSold out, errors, never decoration
--warning #C3341F
17.9 : 1Bone on black. Body text.
9.2 : 1Gold on black, and black on gold. Passes at any size.
6.1 : 1Steel on black. Captions and labels.
3.8 : 1Warning on black. Large text and icons only, 18 px and up.
05

Typography

Three faces, all open licence
Display
ROUND 3
Bebas Neue

Headlines, product names, garment prints. Caps only, tracked open 2 to 8 percent, line height at or under 1.

Labels and specs
Ø5.0 mm
IBM Plex Mono

Weights, dimensions, lot numbers, prices, captions. Uppercase with 8 percent tracking when it is a label.

Body
Cut it once.
IBM Plex Sans

Everything you read for more than a line. Regular and medium only. Same family as the mono, so numbers agree.

Display XLBebas 132 / 0.9 / +2%
WORK HARDENS
Display LBebas 56 / 1.0 / +2%
WEIGHTED JUMP ROPE
Display MBebas 36 / 1.1 / +3%
SPEC BEFORE FEELING
Display SBebas 24 / 1.2 / +4%
SHIPS FROM THE SHOP
Body LPlex Sans 20 / 1.55
Heavy enough that a sloppy round shows up in the first thirty seconds.
BodyPlex Sans 17 / 1.6
Cut it to your height once with the hex key, lock the set screw, and stop thinking about the rope.
SpecPlex Mono 14 / 1.5
227 g per handle · Ø5.0 mm coated steel · 10 ft, cut to fit
LabelPlex Mono 12 / 1.4 / +8% caps
Lot 001 · Hero product
06

Voice

Five rules. No medical claims.
Scarred, chalked hands wrapping a black hand wrap, seated on a steel bucket beside a welding helmet and vise.
Shop words, not clinic words
  1. Shop words, not clinic words.

    Grip, bearing, cable, swivel, rounds, lot, tolerance. Never heal, recover, therapy, inflammation, alignment, activate. If a word belongs on a physio's intake form, it stays off our label.

  2. Spec before feeling.

    The first line of any product block is a number. Emotion is allowed only after the reader knows what they are holding.

  3. Claim the work, never the outcome.

    Say what the tool demands, never what a body will do. No strength, mobility, fat-loss, injury or fascia promises. That is a legal line, not a style choice.

  4. Second person, imperative, short.

    Under 14 words a sentence in product copy. If the line could run on a supplement bottle, rewrite it.

  5. One voice per surface.

    The founder speaks in first person on video and in email. The brand speaks in the imperative on packaging and product pages. Never both in one paragraph.

The weighted jump rope on the welding table.
Engraved brass handle end.
The mailer box the rope ships in.
Lot 001 · product page copy

WEIGHTED JUMP ROPE

$29.99

  • Half-pound handles. 5 mm steel cable, PVC-jacketed. Sealed bearings that don't gum up when the rope is soaked.

    Line 1 · spec first, three facts, no adjectives

  • Heavy enough that a sloppy round shows up in the first thirty seconds. That is the point.

    Line 2 · demands the work, promises nothing about you

  • Cut it to your height once with the hex key, lock the set screw, and stop thinking about the rope.

    Line 3 · imperative, zero claims

  • Restore fascial glide, prevent injury and unlock explosive power in 30 days.

    Never. Medical claim, outcome promise, supplement grammar.

Spec figures are proposed. Confirm against the supplier sample.

07

Merch

Two concepts, print-on-demand ready
A black heavyweight tee with the Coldwork mark embroidered on the left chest, worn in a welding shop with hand wraps around the neck.

A · THE SHOP BADGE — TEE, FRONT

Left chest only. The mark at 60 mm in two threads with a small COLDWORK line beneath. Nothing on the back. The piece a fighter wears to the gym without advertising.

Placement
Left chest, 60 mm wide, 190 mm below the shoulder seam
Method
Embroidery, two threads. Falls back to a two-colour print.
Blank
Black heavyweight cotton, boxy fit
The back of a black hoodie printed with a large Coldwork mark and the words WORK HARDENS, worn at a welding table.

B · WORK HARDENS — HOODIE, BACK

The mark at full width across the shoulder blades with the line set in Bebas below it. Front stays blank apart from a 30 mm chest mark. Built to read from across the gym.

Placement
Centre back, 280 mm wide, top edge 90 mm below the hood seam
Method
Two-colour print, bone and gold
Blank
Black heavyweight fleece pullover
08

The catalog

Launch, then the rest
Flat lay on a steel table, left to right: weighted jump rope, neck harness, steel muscle scraper, floss bands, hand wraps.
Lot 001 · launchWEIGHTED ROPE$29.99. The hero.
Lot 002NECK HARNESSWebbing, chain, carabiner.
Lot 003MUSCLE SCRAPERBrushed stainless, engraved mark.
Lot 004FLOSS BANDSSold by length and thickness.
Lot 005HAND WRAPSBlack, woven label at the thumb loop.
Then

Print-on-demand tees, hoodies and rashguards. Every product is named by what it is and numbered by lot. No sub-brands, no model names.